WEDNESDAY, OCTOBER 5
8:30am – 11:30am
Leadership: See Your Work Through Different Lenses! (Pre-conference
Workshop)
Relationships. Managing Tasks. Communications.
These three things are required to be effective at work, but yet cause us the most grief! In this session you will learn about unique work styles and how to see the world in a whole new way. You’ll participate in the True Colors style assessment to learn about how your style is unique. True Colors is an assessment model that is easy to understand, remember and apply, and is a practical tool used to foster healthy productive work relationships.
| Speaker: | Tricia Nolfi Acting Director Center for Continuing Professional Development and Divisional Marketing Division of Continuing Studies Rutgers University |
Nuts and Bolts: Environmental Scanning for Strategic Success in Continuing Education (Pre-conference Workshop)
Environmental scanning is an important strategic tool for continuing education units. Anticipating shifts in the external and internal environment are critical to developing and adapting programs that both match those shifts and align with an institution’s strategic plan … and lead to the success of continuing education units. This workshop will provide an overview of the basic principles of environmental scanning, and a variety of resources and sources of information of use in environmental scanning. In addition, a model for employing these principles and resources in actual practice will be presented.
As a result of this workshop, attendees will:
- Identify relevant factors and useful sources of information
- Gain the tools necessary to develop and implement a plan for environmental scanning
The workshop will be divided into three sessions:
| 8:30 - 9:00 | Welcome, Introduction, and Overview |
| 9:00 - 9:45 | Part 1: Principles of Environmental Scanning This session will provide an overview of the basic principles of environmental scanning and the various factors and sectors to consider in environmental scanning, including: 1) ad-hoc, regular, and continuous scanning, 2) career trends and employer needs, 3) economic, social, demographic, technology, innovation, and regulatory trends, 4) competitor analysis, 5) consumer analysis (market research and segmentation), 6) internal analysis, and 7) product development (product innovation and differentiation). |
| 9:45 - 9:55 | Break |
| 9:55 - 10:30 | Part 2: Resources for Environmental Scanning This session will present a diverse array of resources that can be used by continuing education units for their environmental scanning activities, including both publically available and commercial sources. |
| 10:30 - 11:15 | Part 3: Environmental Scanning in Action This session will provide a framework and model for putting theory into practice in a continuing education unit. Topics will include: 1) practical strategies and timelines for conducting environmental scanning, 2) practical strategies to leverage and effectively use the resulting information, 3) institutional resources needed to conduct environmental scanning, and 4) lessons learned. |
| 11:15 - 11:30 | Questions, Next Steps, Workshop Evaluation |
| Speakers: | Robert M. Colley Associate Dean University College of Syracuse University | Mark Dengler President Research and Marketing Strategies |
| George Irvine, M.A. Associate Director Customized Learning Solutions Division of Professional and Continuing Studies University of Delaware | Jim Fong Director of Center for Research and Consulting University Professional & Continuing Education Association |
11:30am – 12:00pm
Newcomers’ Welcome: Opening the Conversation
The "Newcomers' Welcome" provides a great opportunity for first-time attendees to meet and "open the conversation" on the many issues facing continuing education professionals. If you are new to UPCEA, this session is for YOU! Come and find out more about UPCEA's Mid-Atlantic Region and the valuable resources available to member organizations.
12:00pm – 1:30pm
Princeton: Past and Present (Welcome Luncheon)
Situated half way between New York and Philadelphia, Princeton, New Jersey has been an ideal spot for travelers for centuries. From Native Americans to Revolutionary soldiers, and immigrants to celebrities, learn the stories of the inhabitants of this small town with a big history. Through photographs from the Photo Archives collection of the Historical Society of Princeton, witness the changes of this sleepy colonial village into a 21st century global magnet.
| Speaker: | Eve Mandel Curator of Education Historical Society of Princeton |
1:30pm – 2:30pm
General Session: Employer Panel
From Perception to Reality—Understanding Employer Challenges, Priorities and Mindset
Ensuring your continuing and professional education programs are in alignment with employers’ needs is easier said than done. Programs need to be timely, responsive and relevant, while maintaining academic integrity and institutional accountability. The first step in forming effective partnerships is understanding the employer’s unique situation. This diverse panel of senior executives of Mid-Atlantic companies will share frank perspectives on their strategic and day-to-day priorities, the organizational culture differences they perceive, and what they envision as opportunities for, and styles of, collaboration and partnership with educational institutions. You’ll also learn about how they build capacity within their organization, and how they plan for ever-evolving business needs and long-term talent management. Hear first-hand about critical business realities that will shape how you approach employers with new opportunities.
| Moderator: | Doug Lynch, Ph.D. Vice Dean University of Pennsylvania Graduate School of Education |
| Panelists: | Scott Cawood Executive Vice President, Global Operations at
Synygy, Inc Jean Pierre Gagnon, VP -Merck Global Human Health Learning & Development Martha Soehren, CLO, SVP at Comcast J.P. Orlando, Ed.D, Director, Medical Education and Student Affairs, Lehigh Valley Health Network |
3:15pm – 4:30pm
Town Hall Meeting with UPCEA CEO
| Speaker: | Robert J. Hansen, Ph.D. Chief Executive Officer University Professional & Continuing Education Association |
THURSDAY, OCTOBER 6
8:00am – 9:00am
Breakfast: UPCEA Mid-Atlantic Regional Business Meeting (All are encouraged to attend)
9:00am – 10:00am
Keynote Speaker: Peter Smith, Harnessing America’s Wasted Talent
As society moves from information scarcity to information abundance, a new ecology of learning is emerging. In his keynote address, Smith will describe and elaborate this transformational and disruptive change, while discussing its implications for UPCEA members.
| Speaker: | Peter Smith Senior Vice President Academic Strategies & Development Kaplan Higher Education |
10:30am – 11:45am
Conversation with Peter Smith
This smaller discussion group will provide an opportunity for those who so desire to follow up on the Keynote speech, further developing the themes and concepts presented.
| Speaker: | Peter Smith Senior Vice President Academic Strategies & Development Kaplan Higher Education |
Measuring what Matters: What do your students think?
Do you know what really matters to your students or how well you are meeting their needs? Are you scrambling to provide data for assessment, accreditation or strategic planning activities? This interactive session will introduce you to several potential solutions for finding out how you are doing. Included will be the Noel-Levitz Adult Learning Inventory (ALI) which measures how satisfied students are and what’s important to them. See actual trend data, and see how that can help you determine what your campus strengths and challenges are. In addition, we will share other “home-grown” assessment measures and their results and potential for benchmarking adult students learning.
| Speaker: | Emily C. Richardson, Ed. D. Dean, University College Widener University |
Ways to Better Serve Those Who Serve Our Country
Recent changes to the GI Bill have created concerns and generated questions on campuses throughout the Mid-Atlantic region. Our invited panelists will entertain your questions about how the latest legislation impacts military and veteran students, and schools. There will be emphasis placed upon noncredit education and certifications, as well as psychological services.
| Moderator: | Steve Abel Director of Veterans Services Rutgers University |
| Panelists: |
Dorothy Gillman, Ramapo College and NJAVPA and NAVPA President Charlie Rowe, State Approving Agency JCPT Benjamin Stoner, New Jersey Army National Guard Marlene Rankin, Professor, Rutgers University Margaret (Peggy) Stearns, University College, Syracuse University |
11:45am – 1:15pm
Results of Management Survey (Vendor Sponsored Luncheon)
| Speaker: | Jim Fong Director of Center for Research and Consulting University Professional & Continuing Education Association |
1:15pm-2:15pm
Learning from our Sponsors
Mobile Phones Ring in a New Advertising Medium
Mobile marketing is growing quickly – and presents marketers with a promising new opportunity to connect with prospective students. This medium goes beyond traditional and digital media, engaging consumers directly on their mobile phones. This session begins with a detailed explanation of existing mobile channels and the advertising opportunities they present, and explores ways to integrate the various technologies to create cross-media campaigns. The session concludes with advice on how to make your website more mobile friendly and efficient in reaching a wider audience.
| Speakers: | Laurie J. McCarthy Director of Marketing University College of Syracuse University | Elizabeth Regan-Butts Director of Marketing & Recruitment Rowan University College of Graduate and Continuing Education |
Lessons in Leadership: Wisdom and Wit from the Warrior and the Artist
Credibility is often referred to as the first hurdle of leadership. Without credibility you will find it almost impossible to be a successful leader. But how do leaders become credible? What must they do to establish their authority and gain the respect and the confidence of those they lead?
Join us for a conversation with Stephen G. Hart and Dr. JT Kostman as we explore Lessons in Leadership: Wisdom and Wit from the Warrior and the Artist. Learn how to use and apply what is both valuable and vital from the Warrior and the Artist perspectives to build your credibility as a leader and help you inspire others to reach their potential.
| Speakers: | Stephen G. Hart, MS, CPBA Assistant Vice President, Human Resources Federal Reserve Bank of Philadelphia | JT Kostman, Ph.D. |
2:45pm-4:00pm
Re-Visioning Undergraduate Adult Education: Creating a Curriculum with a GPS
College curricula often grow by accretion rather than by a thoughtful design and plan based on student needs. To address this fact, the School of Undergraduate Studies at University of Maryland University College recently undertook a two-year curriculum redesign process that resulted in 32 redesigned programs and 1200 redesigned courses. The focus of the redesign was to start with key outcomes that students need to reach in order to be successful and competent professionals and community members. The reasons for this redesign, the lessons learned from the process, and the intended outcomes of the redesign will be shared.
| Speakers: | Marie A. Cini, Ph.D. Vice President & Dean School of Undergraduate Studies University of Maryland University College Adelphi, MD |
Market Trends for Non-credit Professional Education – A Cross-sector Conversation
Join representatives from JP Morgan Chase, Careerminds, Eduventures, and the New Jersey State Employment and Training Commission to gain insights into market trends in non-credit professional education. This conversational session will consider key questions facing non-credit providers today: What are the trends in the non-credit marketplace? What are government agencies looking to fund to boost workforce competitiveness? How are companies addressing professional education needs both in-house and in partnership with educational institutions? What strategies can non-credit professional education providers use to position themselves in light of the current trends?
| Moderator: | George Irvine, M.A. Associate Director Customized Learning Solutions Division of Professional and Continuing Studies University of Delaware |
| Panelists: | Bejoy Phillip, JP Morgan Chase Marina Brauch, Eduventures Justin Schakelman, Careerminds Melissa Horst, The New Jersey State Employment and Training Commission |
4:00pm-5:00pm
Colleague Conversations (Break-out discussions)
|
Articulation Agreements Prior Learning Assessment Academic Advising International Students and Programs Difficult Conversations |
Online Faculty/Course Evaluations Student Services Assessment of Student Learning Conferences Internal Marketing: Making the Case for CE- Dean and Directors |
FRIDAY, OCTOBER 7
9:00am – 10:00am
Keynote Speaker: Dr. James Hughes, Bloustein School of Planning and Public Policy, Rutgers University
The status of the US economy has an enormous impact on higher education, especially in professional and continuing education. Our clients are a combination of corporate, non-profit, governmental and individuals, and all of these sectors have been greatly affected by the economy. In what ways can we capitalize on the current economic climate? When is the next change forecast and in what ways will we have to adapt in order to succeed? Don’t miss this rare opportunity to hear a nationally renowned economist address the status of the US and regional economy. Return to your campus with the knowledge and perspective to thrive despite tough economic times.
| Speakers: | Dr. James W. Hughes Dean Edward J. Bloustein School of Planning and Public Policy Rutgers University |
10:30am – 11:45am
Double Dipping: Using Technology to Extend Your Programming
As a program administrator, you can become a champion for implementing technologies to extend and enrich classroom learning, by gaining first-hand experience with a selection of relevant and versatile technologies. Learn how you can get more out of your programming by using videos, podcasts, wikis, blogs and Twitter. These tools allow conversations to start prior to the program, enrich the program experience and allow connections to evolve afterward. Attend this session to discuss when, why and how these tools can be used, and what kind of content they can produce to help you extend your programming.
Bringing a laptop to the session will enable first-hand experience with the technologies.
| Presenter: | Andy Petroski Director and Assistant Professor of Learning Technologies Harrisburg University of Science and Technology |
Using Advisory Boards in Continuing Education
Advisory Boards can play invaluable roles in recommending program creation, planning development of program policy, public relations, funding, leadership, creation of area-specific subcommittees, and other tasks. The well-constructed and managed advisory board can be a real and powerful asset to your continuing education operation; neglected or poorly-run, it can become a drag on time and possibly a source of negativity. Learn when and how to use advisory boards, who to recruit, how to manage your board, and other techniques for successfully using advisory boards as a planning and management tool.
| Moderator: | Ed Donovan Director, College of Education Outreach Programs Academic Outreach Penn State University |
| Panelists: | James K. Broomall Assistant Provost Professional & Continuing Studies University of Delaware | Sharon Fross Dean College of Graduate Studies/Continuing and Professional Studies Chatham University |
| Bea Gonzales Dean University College Syracuse University |
1:00pm – 4:00pm
Special UPCEA Mid-Atlantic Peer Learning Circle
Lifelong Learning: Seniors Learning in Retirement
If you are currently operating an Osher Lifelong Learning in Retirement program, or any other form of senior citizen learning program, this peer learning circle (PLC) has been designed with you in mind. This PLC may also be of interest to individuals planning to begin offering such programs in the near future.
Have you wondered what the trends are in lifelong learning? Who actually attends this type of learning opportunity? What do the funding models look like? How are they managed and what part do volunteers play in the overall organization? These and other questions, and their answers, will be shared among participants in this PLC.
PLCs are designed to be an interactive group effort, where discussion is critical to the success of the meeting. Participants are encouraged to bring examples and resources from their institution to share with others.
