Lisa Clapper
Conference Planner
Penn State Conferences and Institutes
Lisa has worked at Penn State Outreach for almost ten years, 8.5 of those years were spent in the Conferences and Institutes Marketing Department where she experimented with various forms of marketing to CE audiences. After several years of trial and error, she learned about the importance of generational marketing and began new strategies that incorporated marketing efforts according to age demographics. After tracking numerous successes with generational marketing, Clapper began gathering data on other business that employed generational marketing strategies and discovered that Social Network Marketing was the wave of the future. She is now a champion for all forms of Social Network Marketing for Penn State’s Outreach offerings.